The construct of the study were measured using questionnaires and interviews.
Opportunities aplenty in for those obsessed with satisfying consumer needs in new ways Published in January First of all: Has the global recession really, officially ended? And if so, will the aftermath cause pains for years to come?
Whatever the outcome, we find ourselves spotting more recession-proof opportunities than ever before. Consumers, recession-stricken or not, still value innovations that are pragmatic, or exciting, or those that save them money, or entertain them Time to get busy again!
As this is all about trends, and as 'trends' still mean everything from global warming to Spring skirt lengths, we need to clarify that: After that, absorb as many consumer trends as you can.
Professionals craving Top Ten lists is something we gladly cater to, but all trends are constantly evolving, and all of the content below is one way or another already happening.
There are dozens of important consumer trends worth applying at any given time of the year. We merely bring you a selection to get going. As long as the mantra of marketing being a service survives, then yes.
These trends don't apply to all consumers. Hardly any trend does, anyway. Last but not least, trend watching is about applying. For how to apply these trends straightaway, see the last section of this briefing.
Extreme urbanization, in, and far beyond will lead to more sophisticated and demanding consumers around the world. Will your brand be as daring?
Meanwhile, in mature consumer societies, companies will have to do more than just embrace the notion of being a good corporate citizen.
This may mean displaying greater transparency and honesty, or having conversations as opposed to one-way advertising, or championing collaboration instead of an us-them mentality. Or, it could be intrinsically about generosity versus greed, or being a bit edgy and daring as opposed to safe and bland.
As always, the future is unevenly distributed: So not surprisingly, the trends in this briefing all touch on doing things differently, driven by changing consumer preferences and desires.
Time to study and learn from those brands that you think are already mirroring today's more diverse, chaotic, networked society, and then outdo them ;- A defining trend for,and so on: We'll let the numbers speak for themselves: Infor the first time in humanity, that figure exceeded 50 per cent.
In the last two decades alone, the urban population of the developing world has grown by an average of 3 million people per week. Most of this growth will be taking place in developing regions; Asia will host 63 percent of the global urban population, or 3. Where will this lead us?
And thanks to near-total online transparency of the latest and greatest, those consumers opting to remain in rural areas will be tempted to act and shop online like urban consumers, too. This of course creates fertile grounds for B2C brands keen on pushing the innovation envelope in any possible way.
As Alex Steffen, editor of WorldChanging stated: I am saying that compact, wired and wealthy urban communities seem to me to be becoming the epicenters of innovation these days, and that is going to change what innovations emerge. But we'll save that one for a future briefing.
So here's a hands-on sub-trend to get you going: This means that for big brands, delivering city-specific products, services and communications that truly incorporate a city's character, will be a great, human and fun way to pay respect to urban citizens around the world.
The Absolut Cities Series first launched in New Orleans, when the brand developed a special mango and black pepper blend inspired by the city. Paris - Moscow is a combination of musk, fruit and wood; Paris - New York mixes vanilla, cinnamon and cedar; and jasmine, violet and green tea combine to create Paris - Tokyo.
In addition, online access and device convergence will allow more on-the-spot reviews. Twitter is the much-deserved poster child for real-time reviews:Mar 12, · When corporate stances are consistent with an individual’s own beliefs, those in the and age groups are most likely to demonstrate an increased intention to purchase from a .
This study reviewed 53 empirical articles on green purchase behavior from to This is one of the first study that reviewed articles related to attitude - behaviour inconsistencies in .
Advances in Consumer Research Volume 28, Pages THE EFFECTS OF STORE ENVIRONMENT ON SHOPPING BEHAVIORS: A CRITICAL REVIEW.
Shun Yin Lam, City University of Hong Kong. ABSTRACT - This paper reviews previous studies about the store environmental effects on shopping behaviors with an aim of identifying issues for future research. Ruthless capitalism went out of fashion way before the crisis hit.
This year, prepare for ‘business as unusual’.
For the first time, there’s a global understanding, if not a feeling of urgency that sustainability, in every possible meaning of the word, is the only way forward. How that should or shouldn’t impact consumer societies is of course still part of a raging debate, but at.
Consumers’ Perceptions, Attitudes and Purchase Intention towards Private Label Food Products in Malaysia Siti Nurafifah Jaafar Department of Food Science Previous studies stated that consumer intention is influenced by monetary cost (Grunert et al, ).
In addition, Munusamy and Wong () proved that there is a significant. The Battle of Saratoga was the turning point of the Revolutionary War.. The scope of the victory is made clear by a few key facts: On October 17, , 5, British and Hessian troops surrendered their arms.
General John Burgoyne had lost 86 percent of his expeditionary force that had triumphantly marched into New York from Canada in the early summer of