How to write a meta description

How will your website stand out from the rest of the SERPs? What makes you unique? Whenever our SEO team talks with a new client, we make sure to take extra time to talk about the importance of unique meta descriptions for every page of a website.

How to write a meta description

META tags influence the way some search engines list and index web pages. There are at least three META tags that you will want to use to make sure your page is search engine ready. What are Meta tags good for? For search engines that support them, META tags are used in at least three ways: They are used to describe your site in the search results.

For example, if you do not have a META Description tag for your page, some search engines will simply grab the first few lines of your page to serve as the description of your site. This description is more important than you may think.

If you were searching for "nosuchwordasthis", which of the following two items listed would you be more likely to click? Ridiculous and Impossible Words Some of the incredible words that netizens have come up with this year, along with their supposed meanings.

The first item above had a snippet from what appears to be its top menu in the lines below the website title. The second item has a description which tells the person searching exactly what the site is all about. If you do not put a description tagwhat appears in the listing would be likely to be whatever first appears on your page, usually the alt text of some graphic or banner or perhaps your top menu.

There are search engines which also look for a META Robots tag to determine how they index your site. For example, if Google does not encounter such a tag, it will assume that it can index and follow the links on the page.

In the old days, they were used to determine which keywords your page will be listed under. So if you want your page to be listed in a search engine when the user searches for the term "nosuchwordasthis", the latter should be present in your META Keywords tag as well as in your document.

However, the keyword tag is now obsolete. There are other META tags, which search engines and web browsers recognize. However, the tags listed here are the main tags relevant to most search engines.

Minimize irrelevancies and put the essentials near the beginning of the description so that if the search engine only accepts the initial say characters, the essential parts of your description will still be displayed.

Not all search engines use this tag. For example, Google normally only displays the text surrounding the matching keyword that the searcher used. How to Use the META Robots Tag This tag is useful if you want to prevent search engines from indexing certain pages on your website or from crawling the links on those pages or from keeping those pages in their cache.

Technically, you can also use it to specify that your page can be indexed, but since that is what the search engines do by default anyway, it is less useful for that purpose.

In general, you will add the following line to your web page if you want the search engine to index your page and follow the links on it. For example, the following line in one of your pages will forbid search engines from indexing the page or crawling the links found there.

If you do not want the search engine to keep a cache of your page on their servers, you can affix a "noarchive" value to the "content" attribute, such as in the example below: Incidentally, if you are planning to prevent the search engines from indexing certain pages on your site, you should also use a robots.The good meta tags.

These are the meta tags that should be on every page, no matter what.

Once you realize that meta descriptions do have an impact on search ranking, it may inspire you to write better meta descriptions. The relationship between the meta description and search engine. Write concern describes the level of acknowledgement requested from MongoDB for write operations to a standalone mongod or to replica sets or to sharded sharded clusters, mongos instances will pass the write concern on to the shards. The meta description is a snippet of up to about characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO.. What does a meta description do?

Notice that this is a small list; these are the only ones that are required, so if you can work with just these, please do.

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Wow, Thank You, so much for this article. I was clueless on how to write title and meta description for my site. After viewing your video and reading this whole article and all these comments I have a good idea what I am going to write, to make my SEO PoP!

how to write a meta description

Better Titles & Meta Descriptions = MORE clicks to your site. Use this search marketing tool to see how a proposed title and meta description is likely to appear in the Google.

Now measured in pixels. Once you realize that meta descriptions do have an impact on search ranking, it may inspire you to write better meta descriptions.

The relationship between the meta description and search engine.

how to write a meta description

Aug 06,  · 5 Reasons You May Not Want to Write That Meta Description Google Is Constantly Testing & Changing the Way It Presents Search Results. Author: Stephen Watts.

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