Share on Facebook You face six microenvironmental factors in your business activities, each made up of a self-contained microenvironment that stands alone but interacts with the others. Your workers, stakeholders and subcontractors or parts providers are three factors with a direct effect on your business. The other three -- the perception of your business, your competitors and the customers who keep your doors open -- have an impact that's not as direct but just as great. Major quality and production models, including Lean, Six Sigma and total quality management, or TQM, encourage employee leadership over mere management.
The macro factors include the political and the legal factors that have a bearing upon the business. Market research is important for organizations. It is of utmost important for the companies to do a market research before entering into a territory for expansion of the business.
One of the significant checks which are done during the market research of the company includes the macro and micro environmental factors influencing the marketing decisions of it. This will be looked into through this section. There are various kinds of environmental factors which are directly affecting the company marketing decision.
There is hardly any political factor which affects the current operations of McDonalds apart from the some of the food safety related guidelines for operating in various nations. Due to the sub premium pricing of McDonalds the lower economic mood in various parts of the USA and Europe beneficial for the company and the marketing decisions of the company.
The technological development of the company in terms of supply chain management, vender management etc. The social rise in customer knowledge regarding obesity and increased health consequences of junk foods is negative for the company and hence the marketing decision making of the company needs to be taken in accordance to the same.
The Company has a well-defined policy of usage of water, energy etc.
There are hardly any legal factors which affects the current operations of McDonalds apart from the some of the food safety related guidelines for operating in various nations. The market size, the business potential and the opportunity of growth in the target is also an important factor that influences the marketing decision by the company.
These risks or factors include social, political, economic, environmental and technological factors.
These factors are needed to be positive for the company to take more aggressive marketing decisions. In case any of these factors are not as per the expectation of the company, the marketing decisions and strategies need to be changed.
The market size and the business potential is also an important factor that influences the marketing decision by the company in view of the fact that with a market which is bigger and has more potential of future earnings, is will be possible for the company to allocate a higher marketing budget for the market.
However if the market is smaller or has less possibility of future salesthe marketing strategy will also be prepared accordingly by McDonalds. Hence one of the major environmental factors which the company needs to consider while making its decision regarding the marketing is the competition level in the market for which the company is taking the marketing decisions.
Free Articles from ArticlesFactory.At McDonald's we want the best for the environment. That means challenging ourselves to find ways to use our scale and our people, to influence and drive change.
Technological Factors. Technological microenvironmental factors affecting the clothing industry include availability of resources, demand and production.
McDonald's delivered strong results on the back of strengthening margins, sales growth, and price increases. The company's re-franchising strategy proved prescient, with franchises margins.
McDonald’s sells various fast food items like chicken,burgers,ice-cream,fries tranceformingnlp.com McDonald’s restaurants have included a playground for children and advertising geared toward children, and some have been redesigned in a more ‘natural’ style, with a particular emphasis on comfort: introducing lounge areas and fireplaces, and.
You face six microenvironmental factors in your business activities, each made up of a self-contained microenvironment that stands alone but interacts with the others.
Your workers, stakeholders and subcontractors or parts providers are three factors with a direct effect on your business. The other.
A marketing department functions in a sales environment that is impacted by factors external to the organization and therefore beyond its control.