Describe the purpose of the promotional mix and the different elements 2. Describe the aims and objectives of the 2 chosen companies 3. Explain how the two chosen companies use the promotional mix to achieve their objectives 4.
How to Write a Summary of an Article? Print advertisements, advertisements in Television, Radio, Billboard, Cataloges, Direct mails, In-store display,emails, posters are some of the examples of advertising.
Paid promotion and presentation of goods, services, comes under the advertisement 2. Personal selling This is a process by which a person persuades the buyer to accept a product or a point of view or convince the buyer to take specific course of action through face to face contact.
Sales Meetings, sales presentations, sales training, samples and telemarketing etc. It can be of face-to-face or through telephone contact. Sales promotion Many different products are often sold with a discount.
Companies use these kind of sales promotion a lot. They do this so that more people will buy the product, resulting in a bigger profit or so they can get rid of their old products because they are waiting for a new product to come out 4.
Public relations A lot of big businesses also have a negative side. Direct marketing Direct marketing is a way of marketing to a particular group such as young male students Business use very advanced ways into reaching the people they want to inform of their product or discount 6.
They use the promotional mix to attract customers and sell products. They use personal selling a lot, try walking in to a bcc store without getting jumped by a salesman. Their strategy is you come in to the store for headphones and you leave with a phone or tv.
They give you discount ,when u buy more than 1 product and give the opportunity to pay it off with a monthly fee.
They are known because of their slogan Low Prices High Service. Their Goal is that all children get the same rights such as education, food ,vaccinations and help cure aids and other diseases Advertising: Unicef advertises a lot they have people on the streets collecting money.
They got commercials and famous people supporting them at benefit concerts here Personal Selling: They do use personal selling by for example the people who come knock on your door raising money or have a stall with unicef shirts and caps that u can buy Sales promotion: They use direct marketing u can subscribe to their site and they send u emails and information about their campaigns or benefit concerts they look for people with a soft hart and care about children I think they mostly aim at rich housewives with children their own Public Relations: They are extremely kind to u and u can always call or mail them or go to their local office if u have any questions.
Unicef depends on promotion they need it so people can donate money to them without promotion no one would trust the organisation with their money they would think that they will just keep it.
They promote it with sad children that are all bruised up so that they get your compassion and eventually your money.Ice Cream Galore Made by: tranceformingnlp.com Index * P1 describe the promotional mix used by two selected organisations for a selected product/service * P2 explain the role of promotion within the marketing mix for a selected product/service.
BTEC LEVEL 3 IN BUSINESS UNIT 3: INTRODUCTION TO MARKETING Assignment Brief Tesco’s and Oxfam’s Concepts of marketing- marketing= a social and managerial process by which individual and groups obtain what they need and want through creating and exchanging products and value with others.
Start studying UNIT 9 Do you like ice cream?. Learn vocabulary, terms, and more with flashcards, games, and other study tools.
Ice Galore More Ice Cream than you can eat! Introduction Summary of the aims An explanation of the choice of media An overview of the costs of this campaign. Name Unit 9 Outcome Activity P1 till P5.
Grading Criterium Class ZYISO1AE Year [plaats hier het logo van het ROC] Assignment Assignment Title Ice Cream Galore.
Ice Cream Galore Btec Unit 9 Words | 4 Pages products because they are waiting for a new product to come out tranceformingnlp.com relations A lot of big businesses also have a negative side.