Writing a Homeowner Newsletter The homeowner newsletter or neighborhood e-blast is a natural idea for both new and well-established community groups. Newsletters immediately spring to mind, but before you start down that road, determine if you have the people, energy, and resources to support writing a homeowner newsletter, whether printed or electronic.
The author of this article, David Kandler, is the founder and president of CompanyNewsletters. Learn more about how his firm can help your company produce printed and electronic newsletters.
After critiquing a wide variety of customer and employee newsletters, I noticed there were weaknesses that were common to the majority of the publications. The following is a summary of the most-common mistakes that newsletter editors make, and more importantly, how to correct those problems.
Quite often, I receive customer newsletters in the mail in which the company proudly announces that this is the first issue of its new quarterly publication, and that I should be sure to watch for new issues every three months.
After that, the newsletter invariably dies and I never receive another issue again. The reason this happens is that editors of company newsletters are typically given this responsibility in addition to their regular job duties. For instance, a sales person who is a good writer may be put in charge of producing a customer newsletter.
A human resources specialist may be assigned the task of creating an employee newsletter. As a guideline, it usually takes a non-professional writer about seven hours to write, proofread and revise the editorial content for each page of an 8. That means a four-page newsletter requires about 28 hours of editorial time.
If the company underestimates the time required of its employees to produce the newsletter, the publication will suffer. Eventually, the company realizes that the newsletter is taking the editor away from his or her regular job duties too much, and the newsletter is given the ax. A company should make sure that its newsletter editor has enough time freed up to produce a quality newsletter on time.
And if all employees are too busy to set aside enough time to help produce a newsletter, the company should consider hiring an outside company to produce all or parts of the newsletter. Headline writing is an extremely important function for newsletter editors because the quality of each headline determines whether or not its corresponding article will be read.
Your newsletter may feature the most interesting, well-written article in the world, but readers may skip over the story if it has a boring, non-descriptive headline.
How can you write a catchy, descriptive headline? For starters, make sure your headline is a complete sentence and contains a verb. Some good and bad examples: A message from our CEO Better headline: CEO expects company to double its size within five years Bad headline: Customer spotlight Better headline: Client says outstanding service keeps her coming back Bad headline: News from our regional offices Better headline: For instance, it might look like this: Customer spotlight Client says outstanding service keeps her coming back.
However, if you vary the size of your headlines, like major newspapers do, you will make your newsletter look more interesting and help readers prioritize the order in which they should read the articles from most important to least important.
Likewise, use smaller headlines for less-significant, shorter articles. Writing weak lead sentences After a headline, the next most-important part of an article is the lead first sentence. For hard-news stories, journalists go by the rule: Write the article so the information that is most important to the reader is listed first.
Some writers would be tempted to start the story as follows: They want to know what important information came out of the meeting. A better lead sentence would be: This lead sentence gets to the most important information first and would likely grab the attention of readers more than the other lead sentence.
They look like the layout person just bought a new package of fonts and wanted to try out all new type styles in one newsletter. Luckily, not all newsletters are that bad. But many lack a uniform, consistent look because too many type styles are used.
Instead, newsletter editors should follow the lead of major newspapers. These publications use only one type style and type size for the main text of their articles and only one or two styles of fonts for headlines and subheads.How to avoid the most-common company newsletter mistakes.
by David Kandler. Editor’s Note: receive customer newsletters in the mail in which the company proudly announces that this is the first issue of its new quarterly publication, and that I should be sure to watch for new issues every three months.
When writing an article’s. Jan 26, · Edit Article How to Write a Good Newsletter. In this Article: Sample Newsletters Writing Your Own Newsletter Community Q&A Although images and layout are important, the written content is the biggest factor in whether or not your newsletter is successful%().
6 Tips on Creating Compelling Newsletter Titles. As with anything you write, the headline or title is the most important part. more compelling title. Or if you’re learning how to write a newsletter, a powerful newsletter name can determine its I was also looking for some inspiration to pep up my newsletter and this article was just.
How to avoid the most-common company newsletter mistakes. by David Kandler. Editor’s Note: receive customer newsletters in the mail in which the company proudly announces that this is the first issue of its new quarterly publication, and that I should be sure to watch for new issues every three months.
When writing an article’s. Headlines are just as important for newsletter articles as they are for media releases, direct mail, and blog posts. Keep your headline short, written in the active voice, and make sure it contains a strong verb.
24 Amazing Newsletter Content Ideas. Image source. Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not.
That’s why we’ve put together this list of 24 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter.